Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a key approach for achieving a competitive advantage, but the advent of AI technology has transformed this field. Tools driven by AI are reshaping how companies collect, analyze, and act upo

Overview Social media marketing is evolving dramatically in recent years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of organizations and marketers worldwide